"Conversion" is a keyword of digital marketing and the main goal of every commercial website. Basically, a "conversion" refers to when a visitor to your website do what you want to do that every visitor. For example, in e-commerce sites, you get a conversion when a visitor completes a purchase of a product.
If your site is not e-commerce, a conversion will happen when a visitor does what you expect it, for example, to register to use the services of your website, subscribe your newsletter, respond to a survey, review their articles or send a message via the contact form.
1 - Use marketing techniques that encourage impulse buying
This work includes daily management of product mix, special offers, promotional packages, lightning discounts, sweepstakes, contests, prizes, giveaways, discount coupons, among many others.
2 - Optimize the experience within the site to facilitate the buying decision
Make sure that your website has an optimized design for the user, highlighting all the important information in each context. Ensure that your website pages load quickly and present information easy to find, easy tasks to accomplish. Finally, ensure that the entire site is running without errors.
3 - Facilitate the completion of the purchase
An important aspect is the availability of the preferred means of payment by customers. Few things can be as frustrating as being forced to give up a purchase because the store does not accept your credit card!
4 - Give visitors the confidence that made a good buy
Your website needs to convey to the consumer the confidence that he is in a safe environment that respects the privacy of your data and be able to resist the advance of hackers. Their online store also needs to convey confidence in the soundness and integrity of the company behind the site, ensuring customer satisfaction with good quality products and taking responsibility for defects or errors in the processing of applications.
5 - Establish a relationship with your visitors
you need to reinforce the impression caused by the experience of shopping at your store. Encourage visitors converted to keep in touch by subscribing to feeds, and newsletters. Encourage him to read your blog and follow your business on social networks. Surprise him with special offers for repeat customers, offer advantages for your choice and win their loyalty. Invite you to submit your store and recommend your products to friends and acquaintances.
Source: Géssica Hellmann & Cia